Besidescuttingitscost,Unileveralso
问题:
[单选,材料题]Besidescuttingitscost,Unileveralsoabandonedits__________.
A.theirworkforce
B.hugeportions
C.largequantities
D.theirmoney
E.agoodbargain
F.minorbrands
回答下面的题目:
HowTechnologyPushesDownPrice
1Priceshavefalleninthefoodbusinessheeauseofadvancesinfoodproductionanddistributiontechnology.Consumershavebenefitedgreatlyfromthoseadvances.Peoplewhopredictedthatthewoldwouldrunoutoffoodwerewron9.Weareproducingmoreandmorefoodwithlessandlesscapital.Foodisthereforemoreplentifulandcheaperthanithaseverbeen.Spendingonfoodcomparedwithothergoodshasfallenformanyyears,andcontinuestodrop.
2Supermarketshavehelpedpushdownpricesmainlybecauseoftheirscale.Likeanybigbusiness’theycaninvestinITsystemsthatmakethemefficient.Andtheirsizeallowsthemtobuvinbulk.Assupermarketsgetbigger,thepricesgetlower.
3HugeretailcompaniessuchasWal-Marthavetremendouspowerandtheycanputpressureonproducerstocuttheirmargins.Asaresult,someproducershavehadtomakecuts.Inrecentyears.
Unileverhascutitsworkforceby33,000to245,000anddroppedlotsofitsminorbrandsasDartofits“pathtogrowth”strategy.Cadburyhasshutnearly20percentofits133factoriesandcut10Dercentofits55,000globalworkforce.Thesecutshelpkeepcostsdown,andthepriceoffoodstayslow.
4Doescheapfoodmakepeopleunhealthy?Cheapfoodmayencotlragepeopletoeatmore.Goodcompaniescertainlythinkthatgivingpeoplemorefoodfortheirmoneymakesthembuymore.GivingpeoplebiggerportmnsISaneasywayofmakingthemfeeltheyhavegotabetterdeal.ThatiswhyDortionshavegotlargerandlarger.InAmerica,softdrinkscamein80z(225g)cansinthepast,then120z(350g),andnowcomein200z(550g)calls.Ifacompanycansellyouan80zportionfor$7,theycansellyoua120zportionfor$8.Theonlyextracosttothecompanyisthefood,whichDrobablycosts25cents.
5Nowcompaniesareunderpressuretostopsellingbiggerportionsforlessmoney.Butitishardtochangethetrend.
Paragraph1__________
参考答案:F
参考解析:
题意:除了降低成本,联合利华也放弃了……。
根据文章第三段第三句后半句…droppedlotsofitsminorbrandsaspartofits“pathtogrowth”strategy可知,联合利华为了实现增长战略放弃了其旗下的一些小品牌。故本题选F。
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